Setting the Bar for Marketing Innovation – Evolving our Marketing Strategy in the Security Technology Industry

Every year we recognize partners for achieving excellence in a variety of categories. Last month at our Americas Partner Summit, I had the pleasure of awarding our first ever Marketing Innovation Award to Linda Ford at BB Marketing. Linda is a true pioneer in the McAfee partner marketing community and embraces what we see as the best and most powerful path forward for marketing in the B2B security technology space.

What constitutes state-of-the-art marketing?

I sat down with Linda for her take on the new digital marketing frontier and what it means for McAfee partners. Over the next several weeks I will share four short videos that give her take on what constitutes state-of-the-art marketing. In the first video, you’ll see how content marketing is helping BB Marketing partners elevate the conversation. She discusses how to succeed as a marketer today and how to improve marketing in your organization by evolving into a ROI-driven revenue marketer.

Watch the first video in this series –

A successful career in marketing should include befriending other innovative marketers you encounter. When you need inspiration to create state-of-the-art marketing initiatives, you need a network of people you can reach out to. Linda is one of the people I turn to when I need help refining ideas with critical feedback and support. To connect with Linda and other like-minded individuals, I invite you to join the new McAfee Partner Marketing Community.

This blog post was written by Regan Ogner.